Solis on Twitter Part 2

Mr. Solis of PR 2.0 is singing Twitter's praises again. Here's a post of him talking about the twitter phenomenon.

Twitter continues to amaze us. Its constantly evolving examples of change and connectivity persevere and reinforce how the “little microblog that could” is transforming media and communications while also silencing the most dubious of critics.

At the same time, I’m confident that through our pioneering efforts and innovative developments, we also continue to amaze the team behind Twitter itself.

As Jack Dorsey shared in his keynote today at the 140 Characters Conference in New York, “Expect the unexpected. Sometimes, be the unexpected.”

PR 2.0 takes on myspace. Mr. Solis pictured here

shows compelling evidence that myspace is slipping to facebook's glee.

MySpace has been losing “face” over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics.

According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of rival MySpace, which realized only 60,973,908 unique visitors. In year-over-year comparisons, Facebook volume skyrocketed with 248.17% while Myspace slightly recoiled, down 5.65%. The good news for both networks is that June represented positive growth over the previous month with Facebook visits growing by 8.45% and MySpace realizing a bump of 7.19%.

Andrew Sullivan Makes the Case for Twitter

Andrew Sullivan, a well known blogger, makes a compelling, heart-wrenching plea for the value of Twitter. Money quotes

Mock not. As the regime shut down other forms of communication, Twitter survived. With some remarkable results. Those rooftop chants that were becoming deafening in Tehran? A few hours ago, this concept of resistance was spread by a twitter message.

That a new information technology could be improvised for this purpose so swiftly is a sign of the times. It reveals in Iran what the Obama campaign revealed in the United States. You cannot stop people any longer. You cannot control them any longer. They can bypass your established media; they can broadcast to one another; they can organize as never before.

BING

Because It's Not Google (BING) had an initial spike in interest and users. Some believed they were going to cannibalize Google's market share. Luckily cooler heads have prevailed and the dust has settled down a bit.

Here's a good summary of the spat between the two.

Kutcher

Ashton Kutcher recently wrote a twitter piece for Time Magazine.

Here's the fawning take on Twitter for the Time 100. Kutcher's tongue is bright orange with the cool-aid.

Cringe quote:

"...the names Biz Stone and Evan Williams will be referenced side by side with the likes of Samuel Morse, Alexander Graham Bell, Guglielmo Marconi, ((You know he wikipedia'd this one)) Philo Farnsworth ((and this one)), Bill Gates and Steve Jobs..."

I just don't buy it. Or I should say, I didn't buy it until last week. I have proven wrong by the ingenious use of twitter by the Iranian people.

Iran's PR nightmare

I've been spellbound by all the Iranian election coverage. And I've been trying to figure out why. In addition to the breathtaking use of twitter on display--finally something other than bowel movements--and the de-Axis of Evilness of Iranian people by the re-humanizing forces of new media...I found this. I think the blogger Andrew Sullivan sums it up really well here...(The bold-ing is mine)

Sullivan

"...this is the central event in modern history right now. The forces of democracy have marshalled in Iran for accountability, transparency and fairness. Wherever they marshall, we should stand with them, especially in the blogosphere, where our Iranian brothers and sisters built to the foundation for this moment. Moreover, Iran is at the very heart of the global struggle between the forces of distorted and politicized religious tyranny and the power of real faith and freedom. This struggle was never ours' to impose, however good the intentions. It was always there for the people themselves to grasp. And grasp it they now have - with astounding courage, clarity and calm.

And so at the white-hot center of the global conflict, this astonishing force has emerged to resist escalation, unwind conflict, get past ideology, insist on change, and demand a better future. This is hopeful enough. But the use of technology to achieve this offers a whole new paradigm for world politics. We saw its power in the Obama campaign, which harnessed a similar spirit in utterly different circumstances. Now it's transofrming the other side of this previously unstoppable conflict. Al Giordano, another foot-soldier in the Obama movement, grapples with the meaning of the Mousavi movement for the left in particular. Money quote

Ever since I penned The Medium Is the Middleman: For a Revolution Against Media, I’ve been waiting for this moment, which I predicted, twelve years ago, would come: a great day when the corporate media got pushed out of the way by authentic media from below. What is occurring worldwide, with the Iranian crisis as catalyst, is the emergence of the very kind of media from below that the human race - particularly the working class and the poor - so desperately needs. Following these events – including the fast-developing advances in communications strategies and tactics and the efforts from above to censor and cut those communications – provides a gigantic global teach-in and workshop (much like during the 2002 coup attempt in Venezuela) on how it is done. As a journalist, I have always followed the stories that help me to learn something new and important to me. And every hour, I’m learning a new set of tricks from these brave communicators in Iran and around the world: methods and techniques that will serve us in this hemisphere, soon enough, too.

The study of how to break information blockades is a life’s study for some of us. What a wonderful classroom we’ve been provided this week. Perhaps, just as Woody Guthrie painted on his guitar, we will finally be able to mark our communications tools: “This machine kills fascists,” and then evolve it to his friend Pete Seeger’s rejoinder, painted on his banjo: “This machine surrounds hate and forces it to surrender.”

PR

First post, PR blog for Martin